Helping Businesses
Become Brands

At Large Official

Def: To be free from restraint or confinement.

  • We're not confined by outside pressures like other agencies.
  • We don’t have to meet production budgets, or creative awards.
  • We simply find the best idea for the brand challenge.

Strategy

Perscription without diagnosis = malpractice

  • Not unlike people and snowflakes, no two brands are exactly alike.
  • So why would you settle for a cookie cutter solution?
  • EVERY SOLUTION IS CUSTOM BUILT FOR EACH UNIQUE BRAND AND BUSINESS CHALLENGE.

Process

Never underestimate
the power of RUTHLESS OBJECTIVITY

  • This is what we bring to every conversation.
  • We give you an unbiased and unencumbered assessment.
  • Our processes are designed to elicit open and honest conversations.

IF WE DON'T THINK WE CAN HELP YOU, WE'LL TELL YOU UPFRONT.

Services

Fractional CMO

Fractional CMO services allow you to tap into C level thinking and experience without having to commit to an executive level cost structure. What we provide is a broad based on demand executive level perspective around best practices for brand development, touch point evaluations, customer acquisition, sales and target audience pipeline development, marketing execution, team building and brand mentorship. We can be engaged on a monthly, quarterly or yearly basis based on your corporate needs.

Think of us as your CMO in residence.

Marketing Department Support & Structure

Marketing can no longer be contained in silos and needs to permeate throughout the organization. Customer focused marketing is now at the forefront taking over from traditional product based marketing models. And companies now understand that the customer's experience of a brand is influenced by each interaction it has with the company. We provide the framework and support to help build out a new marketing resource architecture that best suits your business challenges.

Brand Development

Building a brand isn't easy. As a matter of fact it's really hard work. Our proprietary processes ensure that a clear articulation of your brand's promise is unearthed and communicated in a way that can be understood and supported. This intensely interactive process will ensure that all internal stakeholders have a voice and a deep understanding of the brand's value.

Project Work

Have a short term project that needs immediate, but limited attention? Whether it's a product launch, a market research report, social media execution, SEO structure, a user acquisition campaign or a web site re-design, let us help you. Through our global network of subject matter experts we can help deliver a project on budget and on time with the results you need.

About Us

@Large is an on-demand team of experienced brand leaders, marketing innovators, communication strategists and creative talent who come together to provide 'C' level expertise to business and brand challenges.

We were founded by Brad Parry, an industry veteran with over 20 years of hands on brand and marketing stewardship, who was frustrated at the lack of senior involvement with client businesses and set out to offer brands and businesses a different alternative. His experience spans multiple industries, sectors, brands and references work with the likes Chrysler, CanWest Media, General Motors, Syngenta, Chevy, E!, Itibiti Ventures Inc, Viafoura, ShinyAds, Tunezy, FranC87, DeepLearni.ng, Jeep & Dodge to name a few.

We bring together the best and brightest to help transform businesses into brands by driving meaningful brand, mobile, digital and customer connections through insights, data and a deep understanding of the target audience.

The size of the business is not what drives us. Winning awards is not what drives us. Meeting corporate margins is not what drives us. Finding the best solution for the specific business and brand challenge is what drives us. Reach out to book a test drive.

Get in Touch

  • We love solving hard brand challenges.
  • And are always open for new projects and collaborations.
  • Feel free to get in touch to see if we can help.